explainer videos for Amazon Ads

These two short videos for Amazon Ads demonstrate how speech and run-time affect two key performance indicators. Since the subjects of the two videos were generally similar with differences in the details, we designed the videos so that the general animation could be used in both, providing a more efficient delivery.

services

animation, art direction, design

agency: Code and Theory
creative direction by Chris Raleigh
design by Felipe Lekich
copy by Gabby Rohland
illustration by Justin Winslow
produced by Kayla Lewis