explainer videos for Amazon Ads

These concise Amazon Ads videos illustrate the impact of speech and run-time on two crucial online ad performance indicators. With both scripts sharing a similar structure, I devised the videos for versatile animation, utilizing AE’s essential properties for easy adjustments. Streamlining the animation process freed up valuable time in a tight schedule to fine-tune animation details and craft distinct intro and outro scenes for each video.

services

animation, art direction, design

agency: Code and Theory
creative direction by Chris Raleigh
design by Felipe Lekich
copy by Gabby Rohland
illustration by Justin Winslow
produced by Kayla Lewis