brand sizzle for Thomson Reuters

Citadel brought us on board to craft a high-energy video for their company-wide anniversary bash, with just a few weeks to spare. We conceptualized a dynamic 3D animation illustrating the unity and synergy among Citadel's people, forming a powerful collective.

I played a pivotal role supporting the lead motion designer by curating reference material for art direction and producing 3D sketches for scenes, which we then passed on to the talented 3D studio, Lunar North. Below, you'll find some of my initial C4D viewport render studies alongside the captivating final scenes they evolved into.

services

animation, design, art direction

agency: Code and Theory
creative direction by Peter Steiner
direction by Riley Walker
3D animation by Lunar North