brand sizzle for Thomson Reuters

We crafted this dynamic animation for Thomson Reuters to herald their minimalist rebrand, utilizing design elements to embody their mission of "clarifying the complex." I collaborated with the lead motion designer on storyboards, generating animated metaphors and design layouts. As the project progressed to animation, I animated the first scene and sequences from 13 to 38 seconds.

services

animation, design

creative direction by Craig Kind
direction by David Dorsey
designed with David Dorsey
animated with David Dorsey